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Amazon Kindle Cloud Reader
Amazon finds a promotional ad unit they like… and they stick to it. I’ve written before about Amazon effectively selling the “buy / create once, access anywhere” tagline. It’s simple and it speaks to:...
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Amazon’s Kindle Lending Club Makes the Already-Affordable Kindle Fire Even...
In the last month alone, I have purchased three books on the Amazon Kindle store (I use the Kindle app on the iPad)… had Amazon’s new Kindle Lending Library program been live, I would have simply...
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Amazon Applies Intelligence to the App Store. You Should Too.
I’ve long argued that Apple’s iTunes and the app store are woefully unintelligent. They are akin to merchandising in a storefront… when there is data available to make the store experience more...
View ArticleDesigning for Mobile: 7 Guidelines for Mobile Apps & Mobile Web
Note: this article originally appeared on TechCrunch: Designing for Mobile: 7 Guidelines for Startups to Follow As an investor, I’ve seen hundreds of mobile application pitches. And as a consumer, I’ve...
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Yet Another Reminder of Amazon & Kindle’s Importance: Proliferation
Reminder yet again that Amazon and Kindle are important parts of the mobile, cloud, content and application universe… these are the registered Kindle devices to my family: it’s a combination of...
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Microsoft Deal Strategy from 2009-2012: Yahoo, Nokia, Skype, Nook.
This is the front page of Tuesday May 1st’s Wall Street Journal. It’s a well done graphic overlaying Microsoft’s big-dollar entrances into “markets where it lags behind rivals”: – Search: Yahoo (2009):...
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Amazon Brings All 7 Harry Potter Books to Kindle Lending Club
This is pretty significant news out of Amazon: all seven Harry Potter books are now available in the Kindle Lending Club. It is the all-time bestselling book series and is a testament to Amazon’s...
View ArticleKindle Fire HD, iPad Mini and Pricing
The power of pricing: “Wednesday was the $199 Kindle Fire HD’s biggest day of sales since launch and up 3x week over week” – AllThingsD
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Amazon’s Aggressive Homepage
Here is Amazon’s homepage – aggressively positioning the Kindle Fire HD against the forthcoming iPad Mini. It compares pixels, speakers, and video quality… but what will really matter to consumers: the...
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Amazon Most Gifted Tagline, Promotion
The “most gifted” tagline and promotion is effective… particularly in the web’s largest marketplace with the web’s largest collection of products. And that’s why it looks so similar to how they market...
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